In the midst of a fuel shortage crisis in Hyderabad, a Zomato delivery agent chose an unconventional solution, opting for horseback deliveries as fuel stations ran dry due to truck protests. The incident, captured on video, has garnered attention for its quirky approach to overcoming logistical challenges.
Fuel Crisis Spurs Unconventional Delivery Method
As fuel shortages grip Hyderabad, induced by a three-day protest by truck and tanker drivers, the Zomato delivery agent found himself without petrol for his vehicle after waiting in a queue for over three hours. In a spontaneous decision, he abandoned his two-wheeler and embraced an old-school mode of transportation – a horse.
Horsepower on the Streets
The viral video depicts the delivery agent casually perched on the back of a dark brown horse, weaving through traffic with a Zomato delivery bag securely fastened to his back. This amusing sight caught the attention of passersby, with one inquiring about the reason behind this unconventional delivery method.
Agent’s Response
Responding to the passerby’s inquiry, the delivery agent explained that the fuel shortage left him with no choice but to resort to a horse for completing his food deliveries. While this move could be seen as a practical response to a temporary crisis, it has also sparked speculation about whether it was a clever marketing gimmick by the brand.
Unconventional Sustainability
At a time when last-mile logistics companies are emphasizing eco-friendly deliveries and the government is encouraging the adoption of green vehicles, the Zomato delivery agent took an alternative approach. While the sustainability aspect of using a horse as a temporary solution remains debatable, it undeniably brought smiles to netizens and showcased an out-of-the-box solution to transportation challenges.
Fuel Shortage Origin
The fuel shortage crisis in Hyderabad stems from the Bharatiya Nyay Sanhita (BNS), which replaced the British-era Indian Penal Code. Under BNS, a driver causing a severe road accident due to careless driving and leaving without informing the police could face a penalty of up to 10 years in jail and a fine of Rs 7 lakh. In response to this stringent regulation, truck and tanker drivers initiated a three-day protest, raising concerns about potential supply shortages, including diesel and petrol, across the country.
In the midst of this turmoil, the Zomato delivery agent’s choice of horsepower as an alternative mode of transport serves as a peculiar yet noteworthy episode in the ongoing fuel shortage saga.
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