Luxury brand Louis Vuitton has recently released a sandwich bag made of cowhide leather, priced at Rs 2,80,000. The unconventional accessory, designed by Pharrell Williams, the Men’s Creative Director of the French fashion house, draws inspiration from a classic paper sandwich bag.
Louis Vuitton’s Expensive Creation
The Sandwich Bag, launched on January 4, boasts a design resembling the brand’s signature shopping bags. Crafted from supple cowhide leather, the clutch features Louis Vuitton lettering and a blue closure. Measuring 30 centimeters in length, 27 centimeters in height, and 17 centimeters in width, the bag includes a zipped pocket and a double flat pocket for organization.
Pharrell Williams’ Influence
Designed by Pharrell Williams, the Men’s Creative Director of Louis Vuitton, the sandwich bag reflects his inspiration from the traditional paper sandwich bag. The piece is an extension of the brand’s pursuit of innovative and unique creations in the luxury fashion space.
Internet Reacts
The launch sparked diverse reactions on social media. Some users expressed surprise at the design and the hefty price tag. Comments varied from comparisons to fast-food packaging to joking references, like the bag being suitable for fictional character Joey Tribbiani. Others found the transformation of an everyday item into high fashion intriguing.
Louis Vuitton’s Description
On its official website, Louis Vuitton describes the Sandwich Bag as being crafted from supple cowhide leather, mirroring the color of the brand’s iconic shopping bags. The accessory features recognizable Louis Vuitton lettering and “Maison Fondee En 1854” inscription. The interior includes a zipped pocket and a double flat pocket for convenient organization.
Social Media Responses
Online reactions ranged from skepticism to amusement. Some users questioned the authenticity of the design, with one suggesting it looked “generated with AI.” References to popular culture, such as McDonald’s, were made, and users playfully commented on the unexpected luxury twist given to an item as mundane as a paper bag.